Steve Dezember was diagnosed with ALS in 2011. He and his wife, Hope Cross Dezember have made it their mission to spread awareness about the disease. In this piece, she continues this work.
Franchising embraced the ALS Ice Bucket Challenge, and although the videos on Facebook of various franchise executives dumping a bucket of ice water over their heads didn�t have the page views as the celebrities, such as Mark Zuckerberg and Governor Chris Christie, there were no shortage of franchise challenges.
Dr. Steve Perrin, CEO of the Massachusetts-based ALS Therapy Development Institute (ALS-TDI) research organization said donations from the Ice Bucket Challenge are responsible for expediting the timeline of a clinical drug trial by two years.
I am honored to be this year�s recipient of the Augie�s Quest Tradition of Hope Courage Award �given to an individual who exemplifies courage in the face of Adversity. A person who uses their spirit and zest for life to turn misfortune into a beacon of hope�. I can only hope to live up to this ideal, and for a long time.
John Hamburger, President of Franchise Times and Restaurant Finance Monitor helped announce the launch of BeyondALS.org in a recent issue of The Monitor.
When we asked Eddie Poplawski, owner of the Bellingham Bells Baseball Club, to help raise awareness and funds, he did not hesitate. He, his GM Nick Caples and the entire Bells crew have put together a great event on the 75th anniversary of Lou Gehrig's Yankee Stadium farewell speech.
